Age positivity: breaking barriers and challenging stereotypes with Martha Stewart, Apo Whang-Od, and the Granfluencers
In a consumer world obsessed with youth, a powerful movement is emerging that challenges traditional notions of ageing. Welcome to the age-positivity trend, where “Silverithmics” (a term we’ve coined for older adults who embrace an active and vibrant lifestyle) like Martha Stewart and Apo Whang-Od are breaking down barriers and redefining what it means to grow old. Join us as we delve into their inspirational stories and the rise of the “granfluencers” in China – a movement that celebrates the beauty of ageing and challenges society’s expectations. Get ready to be inspired, uplifted, and encouraged to embrace ageing with grace and confidence.
Martha Stewart: embracing ageing with confidence and self-love
Martha Stewart, the renowned entrepreneur and domestic lifestyle superstar, made waves when she graced the cover of Sports Illustrated’s Swimsuit Issue in May 2023 at the age of 81. The oldest of the outlet’s cover stars since Maye Musk (Elon Musk’s mother), who was 74 when she made the cover, Stewart’s radiant presence challenged the notion that beauty is reserved for the young. With her confident, timeless grace and outspoken embrace of her sexuality, she sent a powerful message: age is just a number.
Stewart’s inclusion in the issue also represented a shift in the fashion industry towards inclusivity and diversity, as she joined a diverse group of models of all ages, sizes, and backgrounds.
Apo Whang-Od: celebrating cultural heritage and tradition at any age
From Buscalan, a remote village in the Philippines, emerges an exceptional centenarian, Apo Whang-Od. At 106 years old, she became Vogue Philippines’ oldest cover star in the April 2023 issue, captivating the world with the beauty and wisdom that radiate from every line on her face. Whang-Od carries on the thousand-year-old practice of batok, hand-tapped tattoos etched from a pomelo tree thorn, a bamboo stick, coal, and water. Her story is one of resilience, cultural heritage, and the timeless appreciation of tradition. Whang-Od, also known as Maria Oggay, continues to teach and practice today, inspiring people around the globe.
The Granfluencers: challenging stereotypes in China’s social media
While age positivity is spreading across the globe, it is also taking hold in the East, particularly in China, where a new trend is emerging – the rise of the “granfluencers”. These Silverithmics are becoming social media stars, challenging traditional stereotypes about ageing and promoting a positive image of growing older.
One notable example is Wang Deshun, an 87-year-old actor, model, and pilot dubbed China’s hottest grandpa. After walking the runway shirtless showing off his well-defined pecs at China Fashion Week in 2015, he became an internet sensation. His appearance earned him a cult-like following and set an example of highlighting older men’s attractiveness in a society where it is rarely seen. Wang's fulfilment comes in various forms: acting, modelling, exercising, creating, flying, and constantly reinventing himself.
In addition, the 85-year-old Chinese National First Class Actor Estelle Wu Yanshu appeared among a group of Gen Z and millennial celebrities featured by the luxury brand Miu Miu in May 2023. This collaboration was part of the brand’s initiative of Women's Tales, where influential female directors and personalities explored the nature of women in the 21st century. Wu’s presence in the campaign drew public interest by demonstrating “the maturity and wisdom of women” in the country. According to Dao Insights, the campaign brought in 170 million views, more than a quarter of their monthly active users, on China’s X (formerly Twitter) equivalent, Weibo.
Embracing age positivity: a path to grace and acceptance
Age positivity is not solely about fashion and beauty. It is a movement that promotes overall health, well-being, and inclusivity for older adults. Research has shown that a positive attitude towards ageing improves physical and mental outcomes. By embracing the opportunities and experiences that come with getting older, we can stay active, engaged, and fulfilled in our later years.
For those who view ageing with fear and negativity, we urge you to reconsider. Embrace age with grace, acceptance, and a positive outlook, regardless of the cosmetic procedures, beauty products, and lifestyles you choose. Let’s celebrate the unique contributions of Silverithmics, value their wisdom and experience, and create a society that appreciates individuals of all ages. Age positivity is not just a trend; it is a mindset that can transform lives and empower us to live to the fullest at any stage of life.
Join us as we explore the profound impact of age positivity and how it breaks down barriers, challenges ageist attitudes, and creates a world where people of all ages are valued and respected. Now is the perfect time to rewrite the narrative on ageing and create a future where age knows no limits.
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